**Last Updated: October 19, 2026**
Welcome to mae.hk (the "Website"), which is operated by Polarchain Biotechnology Ltd ("we", "us", or "our"). We are committed to protecting your privacy and ensuring the security of your personal data.
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website, purchase our products, or interact with us. This policy complies with the Personal Data (Privacy) Ordinance (Cap. 486) of the Laws of Hong Kong.
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- Personal Data We Collect
We may collect and process the following categories of personal data from you:
Identity Data: Name, gender, and date of birth (optional, for birthday offers).
Contact Data: Billing address, delivery address, email address, and telephone number.
Transaction Data: Details about products you purchased from us, order history, and total transaction amounts.
Technical & Usage Data: IP address, browser type, time zone setting, operating system, and information about how you use our Website.
- How We Use Your Personal Data
We use your personal data for the following purposes:
Order Fulfillment: To process your orders, arrange delivery, manage payments, and provide order updates.
Customer Support: To respond to your inquiries, feedback, or requests for refunds/exchanges.
Account Management: To register and manage your member account on our Website.
Direct Marketing (Subject to Consent): To send you promotional emails or messages about our brand mae, new products, and exclusive offers.
Website Improvement: To analyze website traffic and improve our products, services, and user experience.
- Payment Processing via PayPal
To provide a secure shopping experience, all financial transactions are processed through our third-party payment gateway provider, PayPal.
We do not collect, store, or process your credit card numbers, bank account details, or other sensitive financial credentials on our servers.
Your payment details are provided directly to PayPal, whose use of your personal information is governed by their own Privacy Policy. We recommend reviewing PayPal’s Privacy Statement to understand how they handle your data.
- Disclosure and Transfer of Personal Data
We will keep your personal data confidential. However, we may share your data with trusted third parties to facilitate our operations, including:
Logistics Companies: Delivery and courier services to ship your ordered products.
Service Providers: IT support, website hosting, and email marketing service providers.
Professional Advisors: Our auditors, lawyers, or financial advisors where necessary.
Law Enforcement: Government or regulatory authorities when required by applicable laws in Hong Kong.
We ensure that all third-party service providers respect the security of your personal data and treat it in accordance with the law.
- Direct Marketing
We intend to use your name, email address, and phone number to send you marketing communications regarding mae products and promotions.
We will not use your personal data for direct marketing unless we have received your explicit consent (e.g., ticking an opt-in box during checkout or sign-up).
You can opt-out of receiving marketing materials at any time, free of charge, by clicking the "unsubscribe" link in our emails or by contacting us directly.
- Data Security and Retention
Security: We implement appropriate technical and organizational measures (such as SSL encryption) to protect your personal data against unauthorized access, loss, or misuse.
Retention: We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.
- Your Rights
Under the Hong Kong Personal Data (Privacy) Ordinance, you have the right to:
Check whether we hold your personal data and access a copy of it.
Require us to correct any inaccurate or incomplete personal data.
Object to or opt-out of the use of your data for direct marketing.
- Cookies and Third-Party Tracking Technologies (Google Analytics & Meta Pixel)
Our Website uses cookies and similar tracking technologies to distinguish you from other users, remember your shopping cart items, analyze website traffic, and deliver personalized advertisements.
Specifically, we use the following third-party services:
Google Analytics: A web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies to help us analyze how users navigate and interact with our Website. The information generated by the cookie (including your IP address) will be transmitted to and stored by Google on servers that may be located outside of Hong Kong. Google uses this information to evaluate your website activity, compile reports, and improve our services.
Meta Pixel (Facebook Pixel): A conversion tracking and remarketing tool provided by Meta Platforms, Inc. ("Meta"). The Meta Pixel allows us to track your behavior after you are redirected to our Website by clicking on a Facebook or Instagram advertisement. This helps us measure the effectiveness of our ads, optimize advertising campaigns, and build targeted audiences for future advertising. Meta may connect this data with your Facebook/Instagram account and use it for their own promotional purposes.
How to Opt-Out and Manage Your Preferences:
Browser Settings: You can choose to disable or block cookies through your individual browser settings. Please note that disabling cookies may affect the full functionality and shopping experience of our Website.
Google Analytics Opt-Out: You can prevent Google Analytics from collecting your data by downloading and installing the Google Analytics Opt-out Browser Add-on.
Meta/Facebook Advertisement Settings: You can adjust your ad preferences or opt-out of interest-based ads by logging into your Facebook account and visiting your Facebook Ad Settings
- Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The "Last Updated" date at the top of this page will indicate when the latest revisions were made.
- Contact Us
If you have any questions about this Privacy Policy, or if you wish to exercise your data access or correction rights, please contact our Data Protection Officer at:
Company Name: Polarchain Biotechnology Ltd
Brand: mae
Email: enquiry@polarchain.com.hk
Mailing Address: Rm.B, 16/F, Kingsway Ind. Bldg. (Phase 1), No.167-175 Wo Yi Hop Road, Kwai Chung, N.T. Hong Kong